A "Southern" version of the popular slogan "I Like Ike." Republican Dwight D. Eisenhower was elected president during a time when faith in the American dream and a fascination with pop culture were on the rise. Large numbers of American women voted during this period, and the woman's vote was eagerly sought. Paraphernalia such as "I Like Ike" stockings, telephones, and jewelry could be purchased. One could even buy a 'Mamie' (Mrs. Eisenhower) tape dispenser.