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Campaign Button "Bush-Vinroot Will Lead the Sweep -Rats," 2000; 5.5 cm.
Lew Powell Collection

Another "coattail" (see Gore and Watt button), this button features a broom, an image used to promote political reform or a "clean sweep" of government. This button is from the North Carolina 2000 gubernatorial race between Democrat Mike Easley and Republican Richard Vinroot, in which Easley prevailed. Both candidates brought a new style of campaigning to the race, focusing on fund-raising and television advertising.