The Story: New Republican

If we return to the neighborhood school idea with housing as segregated as it is, with many of the larger cities where whites have moved to the suburbs, etc... If there is not the tool of busing, black children and white children again are going to be separated.

Aaron Henry

Nixon's campaign 1968

Humphrey criticized Nixon’s “law and order” campaign, accusing him of trying to subtly appeal to the racial prejudice of white voters. It is without question that Nixon tried to attract the support of conservative white southerners. His campaign developed a “southern strategy,” to appeal to the population of traditionally Democratic voters who were displeased by the National Democratic Party’s support of the civil rights movement. Nonetheless, in this election, Wallace won many of the votes Nixon had targeted.

Wallace’s third-party candidacy split the white southern conservative vote. However, in the end, Nixon won the 1968 election, narrowly defeating Vice President Humphrey. The “southern strategy” would prove more effective in his 1972 campaign for reelection. It is now considered by some to be a staple in Republican campaigns for the presidency.

"Prejudice of white America"
- Aaron Henry

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In the 1972 presidential election, South Dakota Senator George McGovern won the Democratic nomination to run against incumbent President Nixon. McGovern’s campaign focused on mounting antiwar sentiments about the country’s prolonged activity in Vietnam. Nixon argued that his policies had brought peace in Vietnam within reach. He also employed a second “southern strategy,” appealing to southern voters upset about the busing of school children in order to promote integrated school systems. Ultimately, Nixon won a landslide victory, receiving over 60 percent of the popular vote and losing only 17 electoral votes to McGovern.